Apple get a mac commercials

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A Look Back at Steve Jobs and Apple's 'Get a Mac' Ads

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Today in Apple history: Get a Mac ad campaign comes to an end

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  7. Apple’s ‘Get a Mac,’ the Complete Campaign.

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The fascinating story behind Apple’s iconic ‘Get a Mac’ ad campaign

Related Products Google Chromebook. Dell XPS Google Pixelbook Pixelbook. Google Chromebook Samsung Chromebook Pro. Apple Mac MacBook Air. For more about Apple iPhone, watch: That said, the motive was clear: And now ten years later, most agree that it did just that.

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And before long, both Long and Hodgman became pop culture successes. As Apple continued to pelt Microsoft through its ads , the software giant tried to respond with humor of its own. The ads tried to poke fun at Macs and enlisted the help of comedian Jerry Seinfeld and Microsoft co-founder Bill Gates to do it. The ads were widely panned for failing to make a dent.

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The battle between Apple and Microsoft came at a tumultuous time in their relationship. While they were never best of friends, Apple at the time was trying to position its Macs as appealing alternatives to PCs, despite Windows-based machines outselling Macs by a wide margin.

Jobs and his executives believed the best way to respond was by opening a full assault on Microsoft and everything-Windows.